[email protected]

+44 7923 385147

100 Holland Road, Clacton-on-Sea, Essex, England, CO15 6HB

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Privacy Policy

Effective Date: October 29, 2026

This Privacy Policy applies to the website www.privatelimitedcom.com, operated by Private Limited Company, with our registered address at 100 Holland Road, Clacton-on-Sea, Essex, England, CO15 6HB, contact telephone number +44 7923 385147, and contact email address [email protected]. This document serves as a formal agreement between you, the user of our home fragrance and aromatherapy e-commerce platform, and Private Limited Company, explaining how we collect, use, store, share and protect your personal information when you browse, shop, and interact with our services. This policy is designed to be transparent, easy to understand, and fully compliant with applicable data protection regulations including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant local and international legal requirements, to ensure that your personal data rights are fully respected and protected.

1. Core Purpose of This Privacy Policy

The core purpose of this Privacy Policy is to clearly communicate to you how we process your personal information throughout your journey on our platform. As a home fragrance brand dedicated to bringing gentle, warm scents to every corner of your living space, we understand that privacy and data security are foundational to building your trust. This policy does not only fulfill our legal obligations, but also acts as a clear reference for you to understand your rights over your personal data, how to exercise those rights, and how we implement strict protection measures to keep your information secure at all times.

2. Types of Personal Information We Collect

We only collect personal information that is necessary to deliver our e-commerce services to you, and we never gather data in an unauthorized or excessive manner. The categories of personal information we may collect include, but are not limited to:

  • ‌Basic account and identity information‌: When you create a “My Account” profile on our site, we collect your full name, email address, contact phone number, and delivery address that you voluntarily provide.
  • ‌Transaction and payment information‌: When you place an order for our products including reed diffusers, essential oil bottles, car fragrance products and other home fragrance items, we collect your billing address, order details, purchase history, and necessary payment processing information. Please note that we do not store complete sensitive bank card details on our own servers, all payment processing is completed through our PCI DSS compliant third-party payment service providers.
  • ‌Technical usage data‌: When you access our website, we automatically collect non-identifiable technical data including your device type, operating system version, browser type, IP address, browsing timestamps, pages you viewed, search keywords you entered on our platform, and interaction records with product pages.
  • ‌Communication data‌: When you contact our customer service team with questions about scent matching, product usage, order status, or after-sales issues, we keep records of your correspondence including the content of emails, phone call notes, and consultation records to help us resolve your inquiries efficiently.
  • ‌Preference data‌: With your explicit consent, we may collect your fragrance preferences, product interest tags, and marketing communication preferences, to help us provide you with personalized service recommendations that align with your needs.

3. Purposes for Which We Use Your Personal Information

All processing of your personal information is based on lawful, fair and transparent legal bases, including performance of our contract with you, compliance with our legal obligations, our legitimate business interests, and your explicit consent where required. We use your personal information for the following specified purposes:

  • ‌To fulfill and deliver your orders‌: We use your name, delivery address, and contact phone number to process your purchase, arrange shipping, confirm delivery, and resolve any logistics issues that may arise during the delivery of your home fragrance products.
  • ‌To provide and maintain our platform services‌: We use your account information to manage your user profile, save your shopping cart preferences, maintain your order history, and support your access to checkout, product review, and other core platform functions.
  • ‌To optimize and improve our products and services‌: We analyze aggregated usage data to understand how users interact with our website, identify performance issues, improve page loading speed, adjust our product offering, and develop new home fragrance blends that better match the needs of our customers.
  • ‌To provide customer support‌: We use your contact information and historical consultation records to respond to your inquiries efficiently, resolve after-sales issues, process requests for scent recommendations, and ensure your shopping experience is smooth and satisfying.
  • ‌Personalized service and recommendation‌: With your separate opt-in consent, we may use your preference data to recommend relevant home fragrance products, new scent launches, and promotional offers that we believe may interest you, avoiding irrelevant and unwanted marketing content.
  • ‌Legal and security compliance‌: We process your data to comply with our legal obligations under applicable tax, commerce and data protection laws, to prevent fraud, unauthorized access, account abuse, and other illegal activities that may threaten the security of our platform and the safety of our users.

4. Data Storage, Retention and Security Measures

We take the security of your personal information extremely seriously, and implement a comprehensive set of technical and management security measures to protect your data from unauthorized access, disclosure, alteration or destruction:

  • ‌Data storage arrangements‌: Your personal data is stored on encrypted, secure cloud servers located within the United Kingdom, which fully meet the UK GDPR data residency requirements. We do not transfer your personal data to countries outside of the European Economic Area and the United Kingdom unless the destination location can provide an adequate level of data protection as confirmed by the UK government.
  • ‌Data retention period‌: We will not keep your personal information for longer than is necessary to fulfill the specific purposes for which it was collected. Normally, we retain your order transaction data for 7 years to meet statutory tax and commercial record-keeping requirements. If you hold a registered user account with us, we will retain your account information for the entire duration that your account remains active, and we will securely delete or anonymize your personal data within 30 days after you request full account cancellation, unless we are required to retain specific data by law.
  • ‌Multi-layer security protection‌: We implement industry-standard end-to-end encryption for all data transmission between your browser and our website servers. All of our servers are protected by strict access control, regular security patches, real-time threat monitoring, and automated daily data backup mechanisms. Our internal staff are only granted the minimum level of data access required to perform their job duties, and all staff must complete strict data protection training and follow non-disclosure agreements when handling user personal information.

5. Your Rights Over Your Personal Information

Under applicable data protection laws, you hold a full set of enforceable rights over your personal information, which you can exercise at any time free of charge:

  1. ‌Right of access‌: You can submit a request to us to obtain a copy of all personal information that we hold about you, along with a detailed explanation of how we process your data.
  2. ‌Right to correction‌: If you find that any of your personal information stored on our platform is inaccurate or incomplete, you can contact us at any time to request that we update and correct the relevant information promptly.
  3. ‌Right to erasure (“right to be forgotten”)‌: You can request us to delete all your personal information stored on our platform, under circumstances including where the data is no longer necessary for the original purposes for which it was collected, where you withdraw your consent to the processing, or where the processing violates relevant legal provisions.
  4. ‌Right to restriction of processing‌: You have the right to request that we temporarily suspend the processing of your personal information, for example during the period when we are verifying the accuracy of your data or reviewing your objection to our processing activities.
  5. ‌Right to data portability‌: You can request that we provide your personal information that you have submitted to us, in a structured, commonly used and machine-readable format, or request that we transfer this data directly to another data controller where technically feasible.
  6. ‌Right to object‌: You may object to our processing of your personal information which is based on our legitimate business interests, at any time, for reasons relating to your particular situation. You also have the absolute right to opt out of direct marketing communications from us at any time, without needing to provide any reason.
  7. ‌Right to withdraw consent‌: Where you have previously given explicit consent for us to process your personal information for specific purposes, you can withdraw that consent at any time, which will not affect the lawfulness of processing we have carried out before your withdrawal.

To exercise any of the above rights, you can send your request via email to [email protected], or contact us by post at 100 Holland Road, Clacton-on-Sea, Essex, England, CO15 6HB, or call us at +44 7923 385147. We will respond to your verified request within 1 calendar month, and we will never charge you any fee for processing legitimate, non-repetitive data rights requests.

6. Sharing of Your Personal Information With Third Parties

We will never sell, rent, or trade your personal information to unrelated third parties for commercial purposes without your explicit consent. We may only share your personal information with the following limited categories of third parties, under strictly controlled conditions:

  • ‌Service providers that support our business operations‌: We may share necessary information with our trusted third-party partners including logistics and shipping providers, payment processing platforms, cloud service vendors, and IT maintenance service providers. All of these third parties are bound by strict data processing agreements with us, which require them to protect your personal information to the same security standard as we do, and they are only permitted to process your data according to our explicit instructions, and cannot use your personal data for their own independent business purposes.
  • ‌Legal and regulatory requirements‌: We may disclose your personal information if we are required to do so by law, court order, or valid request from a competent public authority, to protect our legal rights, the property or safety of Private Limited Company, our platform users, or the general public.
  • ‌Transaction transfer scenarios‌: In the event of a merger, acquisition, or sale of all or part of our business assets, the personal information we hold about our users may be transferred as part of the transaction, and we will ensure that the new entity is bound by equivalent data protection obligations under this Privacy Policy.

7. Updates to This Privacy Policy

We may revise and update this Privacy Policy from time to time, to reflect changes in our business operations, new legal regulatory requirements, or updates to our service processes. When we make material changes to this policy that will reduce your existing rights under this document, we will notify you in advance through obvious channels, including posting a prominent notification on the homepage of www.privatelimitedcom.com, sending you an email notification to your registered email address, or presenting you with a clear pop-up notice when you next access our platform. The updated version of the Privacy Policy will take effect on the date specified in the revised document. Your continued use of our website and services after the effective date of the updated policy will be regarded as your acknowledgement and acceptance of the revised terms. If you do not agree with the updated Privacy Policy, you may stop using our platform services, and submit a request to delete your user account at any time.

8. Contact Information and Complaints

If you have any questions, comments, or concerns about this Privacy Policy, or about our personal information processing practices, you can contact our designated data protection representative through the following channels at any time:

  • Postal address: 100 Holland Road, Clacton-on-Sea, Essex, England, CO15 6HB
  • Telephone number: +44 7923 385147
  • Email address: [email protected]

We will respond to your inquiry as soon as possible, normally within 3 working days, and work with you to resolve any issues you may have. If you believe that our processing of your personal information has violated applicable data protection laws and has not been resolved satisfactorily through our internal complaint handling process, you also have the right to submit a complaint to the relevant supervisory data protection authority in your jurisdiction.